The Inspiration behind Moroccanoil was from co-founder Carmen Tal who found moroccanoils destiny whilst on her travels. She found that the Argan oil transformed dry and damaged hair. Hair was instantly revived, Shiny & Smoothe. She wanted to share the magic of argan oil with everyone. The Moroccanoil Treatment was the foundation product, being suitable for all hair types and award winning formula infused with argan oil, a plantoil produced from the kernals of the argan tree found in Morocco. Amongst the Moroccan Oil brand there is a variety of products from Shampoo & Conditioner, Treatment Oils, Hair Masks and Finishing Products to cater for all needs whilst soothing and protecting the hair with the fabulous Argan oil!