The Inspiration behind Moroccanoil was from co-founder Carmen Tal who found moroccanoils destiny whilst on her travels. She found that the Argan oil transformed dry and damaged hair. Hair was instantly revived, Shiny & Smoothe. She wanted to share the magic of argan oil with everyone. The Moroccanoil Treatment was the foundation product, being suitable for all hair types and award-winning formula infused with argan oil, a plant oil produced from the kernels of the argan tree found in Morocco. Amongst the Moroccanoil brand there is a variety of products from Shampoo & Conditioner, Treatment Oils, Hair Masks and Finishing Products to cater for all needs whilst soothing and protecting the hair with the fabulous Argan oil!