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Transform your curls with the Curl Wow Flo-Etry Serum, a rich oil blend designed to moisturize and plump strands from root to tip, leaving your curls instantly plump, plush, and juicy—without any weight or greasy feel. Powered by “Naked Technology”, this serum feels like nothing’s on your hair while delivering deep hydration and curl definition.
KEY INGREDIENTS
Jojoba & Coconut Oils: Nourish and hydrate curls, boosting softness and shine.
Profaxil 18 Complex: Delivers rich moisture to each strand, enhancing curl texture.
Pequi Oil: Mimics natural sebum, replenishing essential lipids and locking in moisture.
KEY BENEFITS
Lightweight, non-greasy formula
Instantly plumps and hydrates dehydrated curls
Enhances curl shape and vitality with no heaviness
Clinically Proven: Reduces breakage by 84%, promoting healthier, stronger curls.
No Drying Alcohols or Silicones: Gluten-free, vegan formula for gentle, nourishing care.
HOW TO USE
Apply to wet hair after cleansing with Curl Wow Hooked Shampoo and conditioning with Coco-Motion Conditioner. Working section by section, use fingers or a comb to distribute the serum evenly through the lengths of your hair for soft, bouncy, and frizz-free curls.
Frequently Asked Questions
What does Color Wow Curl Wow FLO-ETRY do?
FLO-ETRY is a lightweight, leave-in curl styling serum that hydrates, defines, and smooths curls while reducing frizz and flyaways.
Is this product suitable for travel?
Yes! The 60ml size is perfect for travel—TSA-friendly and easy to pack for holidays or weekends away.
Is FLO-ETRY safe for colour-treated hair?
Absolutely. It's free from sulfates and drying alcohols, making it safe for coloured, bleached, or chemically treated hair.
How do I use it?
Apply a small amount to damp hair, scrunch or twist curls as desired, and let air dry or diffuse. It works best on freshly cleansed hair.
Can I pair this with other Color Wow products?
Yes—FLO-ETRY works beautifully with Color Wow Dream Coat for frizz protection and with Curl Wow Coco-Motion for added moisture and definition.
FREE - Tracked Royal Mail Second Class Orders Over £50
£2.95 - Tracked Royal Mail First Class
£5.95 - Royal Mail Next Day (Order before 2 pm Mon-Thur)
£8.95 - Royal Mail Saturday Delivery (Order before 2 pm Mon-Fri)
Orders Under £50
£3.95 - Tracked Royal Mail Second Class
£4.95 - Tracked Royal Mail First Class
£8.95 - Royal Mail Next Day (Order before 2 pm Mon-Thur)
£10.95 - Royal Mail Saturday Delivery (Order before 2 pm Mon-Fri)
Delivery Upgrades can be added at checkout
• Next Day Delivery does not include Saturdays • Excludes Bank Holidays/Royal Mail Strike Days
EUROPE - This Service is Temporarily Suspended
When Will your order be posted? Most orders are posted out the same day if you order before 2 pm. Your order may be posted out the next day if the order is late in the day or there is a low stock level. As we receive new stock on a daily basis then there is no need to notify you. If for some reason the item you have ordered is going to be out of stock for some time, you will be notified of this and given the option to wait or cancel your order. Next Day Delivery orders must be placed by 2 pm.
